01Expertise
Built by ex-Googlers
10+ years inside Google as Senior Account Executives and Account Strategists. We saw how Google's top advertisers actually win at scale. Most agencies only see screenshots.
Led by Ex Googlers
Ads Management By Ex-Googlers
Running paid ads? But not seeing real results.
We are ex-Googlers with 10+ years of experience, now helping brands scale profitably with better leads, lower costs, and smart strategy.
No long contracts·You always own your account
10+ yrs
Google experience
Hundreds
Accounts managed
Vertical
Specific expertise
Why we are different
We didn’t learn marketing from a course.
We learned it inside Google.
A decade as Senior Account Strategists at Google, sitting next to brands spending eight figures a year across paid, organic, and creative. We saw what actually wins at scale across every channel, and what agencies sell as wins that quietly bleed money.
02Approach
AI + human judgment
AI surfaces waste, predicts winners, reallocates spend in real time. We bring what machines cannot: the judgment to decide what makes a lead qualified for your business.
03Model
Outcomes, not retainers
Your ad account stays yours. Our work shows up in your CRM as qualified leads, not in a dashboard as vanity metrics.
Want to see exactly what we’d fix in your account? It’s free, and there’s no pitch on the other end.
Our framework
Five pillars. One team.
Each pillar runs on its own. Stacked, they compound: paid feeds the data, SEO captures the demand paid created, social keeps the audience warm between purchase cycles. Same senior ex-Googler from kickoff call to weekly readout. No junior handoffs.
01
Strategic Support
Quarterly roadmaps. Weekly reviews. Senior judgment on every call.
Most agencies sell channel execution. We sit alongside your team as the strategic operator, the one deciding which channels matter this quarter, what to kill, and where the next dollar produces the biggest return.
02
Website Optimization
CRO. Page speed. Landing-page builds. Conversion analytics.
The fastest path to better paid-media ROI usually isn't a new campaign. It's a better landing page. We rebuild forms, fix Core Web Vitals, and wire conversion analytics so every channel knows what actually converts.
03
SEO & AEO
Rank in Google. Get cited in ChatGPT, Perplexity, AI Overviews.
Traditional SEO for Google results, plus Answer Engine Optimization for the AI answers quietly cannibalizing organic clicks. Same content strategy. Two compounding distribution surfaces.
04
Paid Media
Google Search. Meta. YouTube. Retargeting. Rebuilt around your CRM.
Where the ex-Google DNA shows up most directly. Account architecture rebuilt around your CRM, Smart Bidding fed real revenue signals, and aggressive negative-keyword discipline across Google, Meta, and YouTube.
05
Social Media
Editorial cadence. Community building. Audience partnerships.
Organic social as a demand-creation pillar, not an afterthought. Editorial calendars tied to the buyer-decision moments paid media misses, plus partnerships with the newsletters and podcasts your buyer already reads.
All under one roof
One operator. One strategy. One number to call.
No five-agency stack. No finger-pointing when results dip. One senior ex-Googler accountable for the entire funnel: weekly review, monthly readout, quarterly plan.
Services
What we actually do.
Six core capabilities, run by a senior ex-Googler on every account. Pick one, or get them all in a single, accountable engagement.
Foundation
Account Restructuring
Tear down bloated accounts and rebuild a tight, scalable architecture so performance compounds.
Learn more
Optimization
Bid & Budget AI
Daily bid management, budget pacing, and automated waste elimination, supervised by a senior strategist.
Learn more
Creative
Creative Testing
Ad creative built around the buyer's decision moment. Tested weekly, iterated fast.
Learn more
Foundation
Landing Page CRO
Funnel and landing page audits that turn the same traffic into 2× more qualified leads.
Learn more
Foundation
Server-side Tracking
GA4, server events, conversion APIs, and CRM integration. Every decision rests on signal you can trust.
Learn more
Strategy
Pipeline Reporting
Weekly reports tied to revenue and pipeline, not clicks. Every dollar accounted for.
Learn more
All under one roof
Everything above, under one roof.
One team, one strategy, one accountable point of contact. No more juggling three agencies that blame each other when results dip.
How it works
From first call to scaled
campaign in 30 days.
01
Day 1–3
Audit
Free account review and a Loom walkthrough of where every dollar is going.
02
Week 1
Strategy
Campaign architecture mapped to your real buyer. Approved by you before launch.
03
Week 2
Launch
New campaigns live. Old waste killed. Tracking rebuilt server-side.
04
Week 3+
Scale
AI-assisted optimization. Weekly reports tied to CPL and pipeline.
Industries we serve
A few of the brands we’ve worked with, across real estate, SaaS, healthcare, e-commerce and more.
Testimonials
Loved by marketing teams
across industries.
The full receipts, in their own words.
“CPL dropped 47% in the first 60 days. They knew exactly what was broken.”
S
Sarah M.
CMO at a real-estate brokerage
“We tried three agencies. These are the only ones who moved the needle on qualified leads.”
D
David K.
VP Marketing at a education provider
“Finally an agency that talks about pipeline, not clicks. Our sales team actually likes the leads now.”
P
Priya R.
CEO at a healthcare practice group
“They rebuilt our account in two weeks. We saw our best month ever the following month.”
M
Marcus T.
Founder at a home-services company
“10+ years inside Google shows. Our ROAS doubled and we cut spend by a third.”
E
Elena V.
Head of Growth at a DTC ecommerce brand
“Straightforward, data-driven, and actually accountable for results. Rare in this industry.”
J
James P.
COO at a B2B SaaS startup
“No fluff reporting, no account manager games. Just results and real strategy.”
A
Aisha N.
Marketing Director at a financial-services firm
“Our cost per booked consultation fell 60%. Cannot recommend them enough.”
T
Tom L.
Managing Partner at a regional law firm
Industries
Vertical playbooks,
not horizontal templates.
Lead generation looks different in real estate than it does in SaaS. We build custom solutions tailored to how your industry actually buys.
Real Estate
LiveBuyer and seller leads for brokerages, agents, and developers.
View playbook
Education
LiveQualified student inquiries for colleges, bootcamps, and online programs.
View playbook
Healthcare
LiveNew patient acquisition for practices, clinics, and specialty providers.
View playbook
Home Services
LiveBooked jobs for HVAC, plumbing, roofing, and landscaping.
View playbook
E-commerce
LiveProfitable conversion campaigns for DTC brands and online retailers.
View playbook
SaaS & B2B
LiveDemo requests and trial signups for software and B2B services.
View playbook
Financial Services
LiveCompliant lead gen for lenders, advisors, insurance, and fintech.
View playbook
Legal
LiveCase inquiries for law firms across personal injury, family, and corporate.
View playbook
Travel & Hospitality
LiveBookings for hotels, tour operators, and destination marketers.
View playbook
City-specific pages
Notes from the field
What we’re learning, this quarter.
Note
The 2026 Google Ads audit checklist
The exact 28-point review we run before any engagement, what to look for, in priority order.
Read note
Note
The future of performance marketing
Where AI helps, where it doesn't, and what a senior strategist still has to decide for you.
Read note
Note
Is my Google Ads agency actually doing work?
Five signals that tell you whether your agency is shipping or coasting. Pull change-history this week.
Read note
Engagement
Simple. Month-to-month. No lock-in.
Start with a free audit. If our walkthrough lands, we quote a custom monthly fee scaled to your spend. If we don’t move the needle, you walk, no penalty, no recovery fee.
Free audit · 48h turnaround
Start with a free account audit.
A senior strategist sends you a Loom walkthrough of exactly what we’d fix, before any sales conversation.
- No 12-month contracts
- You own the account, always
- Senior ex-Googler on your account, daily
- Weekly written updates + Friday Loom
Book a 15 min call
Replies within 24 hours from a senior strategist.
FAQ
Quick answers, before
you reach out.
The questions we get asked most often. Don’t see yours? Drop us a note.
Who is MyLeadsFactory?
MyLeadsFactory is a performance marketing agency run by ex-Google Senior Account Strategists with 10+ years inside Google. We operate five pillars, strategic support, website optimization, SEO & AEO, paid media management, and social media management, for a small roster of brands across real estate, SaaS, healthcare, e-commerce, legal, and more.
What does it cost to work with you?
We don't publish a fixed price. After your free audit, we quote a custom monthly fee scaled to which pillars you need and your overall goals. There are no 12-month contracts and no setup fees, month-to-month, cancel any time.
How is the free audit different from a sales call?
Before any sales conversation, a senior ex-Googler records a Loom walkthrough of your current setup, usually paid media or website optimization, showing exactly what's leaking budget or attention and what we'd fix in the first 30 days. You keep it whether or not you hire us.
Will I work with a senior strategist or a junior?
A senior ex-Googler runs your engagement from day one. No bait-and-switch. The same person who walks you through your audit is the one running the work and replying to your messages.
Do I keep ownership of my accounts and content?
Always. Ad accounts, analytics, social handles, and any content we produce all stay in your name. We operate everything as a manager link or contributor. If you ever want to part ways, you keep everything, the access, the history, and the conversion data.
How long does it take to see results?
Depends on the pillar. Paid media: waste eliminated in week 2, CPL down within 60 days, pipeline impact in 90. Website optimization: conversion lift in 4–6 weeks. SEO & AEO: first traction 90–180 days, compounding over 6–12 months. Social: meaningful audience effect in 4–8 months.
What industries do you specialize in?
Real estate, SaaS & B2B, healthcare, home services, e-commerce, legal, financial services, education, and travel & hospitality. We have dedicated playbooks for the US, UK, and Australian markets.
Where are you based and which markets do you serve?
We're based in Chantilly, Virginia, and serve clients across the United States, Canada, the United Kingdom, and Australia. Our team works remotely across time zones.
Get started
Better leads.
Lower cost.
No excuses.
Get a free audit of your account. We’ll send you a Loom walkthrough of exactly what we’d fix, before any sales call.
47%
CPL ↓ in 60 days
2.1×
ROAS lift
9
Industries served