01
Conversion truth
Whether your primary conversions represent real business outcomes, values are honest, and CRM or offline results actually reach Google Ads. Bidding is only as good as the data it optimizes against.
Free account audit. Senior eyes. Clear next moves.
A senior strategist reviews your structure, tracking, query quality, bidding, and landing pages, then records a Loom walkthrough of what we would fix and in what order. 10+ years, 500+ accounts, month-to-month, and your account always stays in your name.
02
Search-term waste
The queries you actually paid for, the themes that should be excluded, and whether match types fit your data volume. This is usually where the fastest savings hide.
03
Account structure
Whether campaigns map to objectives or to habit. Fragmented structures starve Smart Bidding of data; merged objectives hide losers inside winners.
04
Bidding and budgets
Whether the bid strategy matches each campaign goal, targets are set from clean data, and high-value campaigns are quietly constrained by budget.
05
Landing-page match
Whether the page repeats the promise of the query and the ad, shows one obvious action, and works without friction on mobile. Relevance from query to ad to page is what Google rewards.
06
Pipeline reporting
Whether reporting separates raw leads from qualified pipeline, and whether budget decisions are made on revenue signals or platform metrics.
Who it is for, and what it is not
The audit fits paid-media accounts typically spending $5,000+/month. It is not a generic automated score, and it comes with no guaranteed-savings claim: it is the same account-level review we run on day one of every engagement, delivered before any sales conversation. Working through it yourself first? Start with our 17-point audit checklist.
Questions, answered
What does the free Google Ads audit include?
A senior strategist reviews your account across six areas: conversion tracking truth, search-term waste, account structure, bidding and budgets, landing-page match, and pipeline reporting. You get a recorded Loom walkthrough of what we found and the prioritized next moves, typically within 48 hours.
Is it really free? What is the catch?
It is free and the findings are yours to keep whether or not we ever work together. The audit is how we start every relationship: if the economics do not support an engagement, we say so. It is not a generic automated score and we do not make guaranteed-savings claims.
Who is the audit for?
Paid-media accounts typically spending $5,000+/month on ads. Below that, agency economics rarely work for either side, and we will tell you that honestly. The review is done by a senior strategist, not an SDR or an automated tool.
What do you need from me?
Read-only access to the ad account (you keep ownership, always) and a sentence or two on what a qualified lead looks like for your business. The walkthrough is recorded, so there is no meeting to schedule unless you want one.
Get your free audit.
A senior strategist reviews your account and records a Loom walkthrough within 48 hours. Yours to keep, no strings.