A PPC quote is only comparable when you know what reaches the ad platform, what pays for management, and what work is still missing. The cheapest monthly line can have a setup charge or limited scope; a higher line may include implementation your team otherwise needs to buy separately.
This guide is for buyers comparing Google Ads or broader paid-media proposals, including mid-market and enterprise teams with more than one market to manage. It covers published examples, fee formulas and a practical comparison worksheet, not a universal “fair price” for every account.
Editorial disclosure: MyLeadsFactory sells PPC management. We explain our own model below, including its limitations. The other providers illustrate different published terms; this is not a performance ranking, independent procurement assessment or endorsement.
The questions buyers actually ask about PPC fees
These public discussions expose three different pricing problems. They are individual accounts and opinions, not verified invoices, market-rate research or MyLeadsFactory testimonials.
“What’s throwing me off is that their management fee is rolled into the media spend instead of being listed as its own line item.”
“Doesn't that just incentivize them to have you spend more money without being performance driven?”
“I am a web/brand designer too so I don’t need landing pages or copy. I can do that myself.”
Our takeaway: compare the invoice, incentives and responsibilities separately. None of those questions can be answered by looking at the fee percentage alone.
Published PPC management prices: three different offers
The following terms were checked on 9 September 2026 against each provider's own page. Currency is preserved; no exchange-rate conversion or cross-country “average” is implied. These are management charges, not your complete acquisition budget.
| Provider and source | Published management charge | Important scope or cost boundary |
|---|---|---|
| WebFX | From US$750/month | Custom proposal; six-month minimum contract. Confirm setup. |
| Whiteski Digital | £500/month; published £500 one-off setup | UK SME scope. Media separate; confirm taxes and setup application. |
| Fire Pixel | £1,000/month or 10% of managed media spend, whichever is higher | Media, setup, external costs and applicable VAT excluded. |
How to use these examples: WebFX provides a public starting point for a custom proposal, not a guarantee that an enterprise programme costs US$750. Whiteski describes a UK SME offer including landing-page work, suited to ad spend below about £3,000/month; that is not a multi-country enterprise scope. Fire Pixel makes the minimum-fee calculation explicit, while separating reconstruction work from recurring management. Confirm the recurring deliverables in each proposal.
For Fire Pixel's stated formula, £5,000 of managed monthly media produces a £1,000 management fee; £15,000 produces £1,500. It is not £1,000 plus 10%. The listed exclusions still apply. Fire Pixel's fee schedule
Ask all providers to confirm the current price in writing. Published starting rates, promotions and scope can change; we have not audited delivery quality or negotiated a contract with these agencies.
PPC pricing models: how the maths and incentives differ
Flat monthly retainer
You pay a defined recurring fee for an agreed scope. It gives you a predictable management line when the media budget changes.
Check what triggers a new quote: another market, channel, product feed, landing-page build or reporting requirement. A fixed fee does not mean unlimited work, and it does not by itself prove senior involvement or good results.
Percentage of ad spend
The fee is calculated from the agreed spend base. Specify whether that means actual platform spend, planned budget, net spend after credits, or a broader media invoice.
This can make fees scale with an expanding programme. It also means the agency may earn more when spend rises, so retain written budget approval and require an outcome-based rationale for increases. The incentive is worth managing; it is not proof of dishonest behaviour.
Base fee plus percentage, or percentage with a minimum
These are different formulas:
- Base plus percentage: US$500 + 10% of US$10,000 = US$1,500.
- Percentage with a minimum: the higher of US$1,000 or 10% of US$10,000 = US$1,000.
Those figures are hypothetical, not quotes from the providers above. Ask whether tiers apply to the whole spend amount or only the portion above a threshold, and whether a minimum still applies when campaigns pause.
Hourly, day-rate or fixed-project work
A defined audit, tracking repair or campaign build can be easier to buy as a contained project. Ongoing consultancy can also suit a capable internal team.
Ask for an effort estimate, approval cap and deliverables. A day rate without an agreed number of days is not a monthly budget. Establish who monitors the account between scheduled sessions; a one-off setup does not automatically include ongoing management.
Performance-linked fees
A fee can be tied to accepted leads, sales or an agreed bonus. The important work is defining the billable event: duplicate enquiries, existing customers, spam, refunds and rejected leads need explicit treatment.
For enterprise sales, payment terms also need to account for delayed revenue and the sales team's responsibilities. Performance-linked does not mean risk-free, and attributed revenue is not necessarily incremental revenue.
Worked example: compare the same media budget
This is an illustrative calculation, not a market benchmark or MyLeadsFactory quote. Assume US$10,000 in actual monthly media spend and identical recurring scope. Ignore taxes and external costs for this first comparison.
| Hypothetical model | Monthly management fee | Media + management |
|---|---|---|
| Flat US$1,500 | US$1,500 | US$11,500 |
| 15% of media | US$1,500 | US$11,500 |
| US$500 + 10% of media | US$1,500 | US$11,500 |
| Higher of US$1,000 or 10% | US$1,000 | US$11,000 |
The first three produce the same invoice at this spend level. At US$20,000 of media, their management fees become US$1,500, US$3,000 and US$2,500 respectively, assuming the flat-fee scope stays unchanged.
Now compare three months using the first model:
- Media: 3 × US$10,000 = US$30,000
- Management: 3 × US$1,500 = US$4,500
- Hypothetical one-time setup: US$1,000
- Three-month total: US$35,500, before tax, software, creative or other excluded work
That is a test-period budget, not necessarily the full contractual commitment. If the agreement runs for six months, calculate the remaining obligation separately. Include any applicable cancellation provisions in the procurement review.
What should be included in a PPC quote?
A task does not have to sit with the agency to be handled properly. What matters is that a named owner, price and acceptance check exist.
| Workstream | Ask the provider to specify | Evidence to request |
|---|---|---|
| Campaign operations | Channels, markets, account scope, search-term reviews and budget controls | Named operator, proposed cadence and change log |
| Measurement | Conversion goals, CRM imports, consent dependencies and monitoring | Data-flow map, test plan and owner for failures |
| Creative and landing pages | Advice versus implementation; new assets versus revisions | Deliverable counts, approval process and development responsibility |
| Ecommerce operations | Feed work, product changes, purchase values and refund handling | Scope boundaries and reporting definitions |
| Reporting and strategy | Qualified-lead, opportunity or customer reporting, plus review cadence | Sample report with sensitive details removed |
| Ownership and exit | Account access, data, page assets, documentation and handover | Written access and handover terms |
For the wider delivery checklist, read what Google Ads management services include. If measurement is the main gap in a SaaS account, start with the SaaS tracking and bidding checklist.
Tracking recommendations and tracking implementation are not the same deliverable. Likewise, “landing-page optimisation” might mean a report, a design or an implemented test. Ask which one is being sold before comparing the price.
Scope for US, India and international expansion
Do not compare an India-only campaign with a US, UK, Australia, UAE or multilingual EU programme as if only the currency changed. Ask whether the quote includes:
- Market-specific research, offers and landing-page localisation.
- Language review by someone qualified to approve the copy.
- Separate budget controls and reporting where sales economics differ.
- CRM routing, sales coverage and reporting in the agreed currency.
- Access and privacy reviews for the intended data flows.
- Additional creative, development, tax and third-party costs.
These are scoping questions, not claims that every market needs a separate ad account or local office. An India-based delivery team can serve overseas markets, but the audience's auction costs and sales economics still need a destination-market forecast.
For enterprise procurement, add named delivery capacity, escalation coverage, security review and integration responsibilities. A small-business starting price is not evidence that those requirements are included.
How to compare PPC management quotes
1. Write one scope brief
List the channels, markets, conversion goal, implementation needs and work your team will retain.
2. Separate every cost
Ask for media, management, setup, creative, software and applicable taxes as separate lines.
3. Calculate the same test period
Compare three months of planned spend, then calculate any longer contractual commitment separately.
4. Verify delivery and access
Confirm the named operator, reporting cadence, approval process, account access and handover deliverables.
5. Agree how to judge the engagement
Set a qualified-lead or customer outcome, allow for conversion delay and document the review and exit terms.
A useful fee is one the business can justify against the work and outcomes, not one that falls below an arbitrary percentage. Cheap does not automatically mean automated; expensive does not automatically mean expert.
For example, under a consistent attribution method, US$11,500 of media plus management divided by 20 qualified leads equals US$575 per qualified lead. That is not customer acquisition cost. To calculate a customer measure, use new customers and state which costs are included. If qualification takes weeks, compare completed cohorts rather than today's incomplete lead count.
How MyLeadsFactory prices PPC management
Our published pricing model is a custom flat monthly fee, scoped after an audit. We offer single-pillar and multi-pillar engagements; paid media can stand alone or be coordinated with other agreed work.
The model is month-to-month with 30 days notice. We do not charge setup, onboarding or technology fees, mark up ad spend, or take ownership of your advertising accounts. You pay platforms directly. MyLeadsFactory pricing and terms
Our limitations: there is no fixed public entry package or instant price for an enterprise programme. You need a scope review to get a comparable quote. A paid-media engagement should not be assumed to include every website, creative or CRM project; confirm the specific implementation, dependencies and any externally billed services in writing.
If you already have an experienced operator and only need one repair, a capped consultancy or fixed-project provider may be more suitable than ongoing management. If your needs match a clearly scoped SME package, compare that package directly rather than buying a larger engagement by default.
Request a free Google Ads audit if you want an account review before deciding what to buy. The recorded walkthrough is typically delivered within 48 hours after read-only access and scope are confirmed. You can keep it whether or not we work together.
How this pricing guide was researched
We checked the three linked providers' own pages and MyLeadsFactory's published pricing model on 9 September 2026. We used public practitioner questions to identify invoice and scope problems, not to estimate industry fees. No provider was ranked on unverified results.
All worked calculations are labelled hypothetical. Unknown terms remain questions for the provider, and prices are not converted between currencies. This guide supports a procurement decision; it does not promise a particular lead volume, acquisition cost or return.