Local Services Ads (LSA)
Local Services Ads are a pay-per-lead product for eligible local businesses. Google Verified is the current verification badge. Availability and checks depend on category and location.
In depth
The auction considers bids, profile quality and search context, including responsiveness and relevance.
A charged lead is not a guaranteed customer. Track suitable enquiries and booked work separately.
Check category and location eligibility before planning a launch.
Compare channels on the same downstream outcome rather than comparing leads with clicks.
Common misconception
LSA is not a bid-free product, and verification does not guarantee a booking or ranking.
Source: Google Local Services Help
Start with a free audit.
Tell us about your account. We reply within 24 hours to confirm fit and arrange read-only access; the review follows once scope and access are agreed.